Blue Ocen Strategy

BLUE Ocean Strategy (BOS) provides a systematic approach to making the competition in business irrelevant

Creating Blue Oceans is not a static achievement but a dynamic process. Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon. The question is, how soon or late will they come? Put differently, how easy or difficult is blue ocean strategy to imitate?

From page 185 of the book Blue Ocean Strategy (co-authored by Professor W. Chan Kim and Professor Renée Mauborgne).